ELVES BEHAVIN’ BADLY POSTERS

For the festive campaign by Elves Behavin’ Badly, I was tasked with designing a pair of film posters inspired by classic 90s cinema—one romantic comedy and one adventure. Tapping into the playful tone of the ‘This Christmas Elftoria Rules’ campaign, fronted by comedian Josh Widdicombe as the mayor of Elftoria, the posters reimagine the brand’s mischievous world through a nostalgic lens.

Drawing on the visual language of 90s movie marketing—bold typography, character-led compositions, and heightened storytelling—I crafted two distinct narratives: a lighthearted romcom and a high-energy adventure. Designed to sit within a wider multi-channel campaign spanning cinema, out-of-home, and digital, the posters capture the spirit of Elftoria while nodding to the era of iconic theatrical releases, aligning with the campaign’s placement alongside major family films during the holiday season.