Nursery site brochures (from left to right: Brixton, West Hampstead, Stoke Newington, Stratford, London Fields, Angel, Twickenham)


N Family Club is a new nursery re-imagining childcare in London. Playing a crucial role in helping to grow the N Family Club brand as they expanded – designing and delivering how the N brand looks across all formats, from print to web, to newsletters and social. Pushing the young, but aspirational brand forward as they scaled from 1 to 7 nurseries.

As the sole senior creative at N Family Club my responsibilities were boundless, in-keeping with the brand and its ethos to maintain on a daily basis. Providing a clear tone that over-arches the brand guidelines at all times within the operations team.

Designing assets - across digital, web & print, working with the CMO & Content Manager, devising how they can create the strongest brand identity across all touch points, working seamlessly to build the best customer experience possible, working with the Marketing Coordinator to create all assets - whether that be high-end brochures for door-drops, illustrative vinyl for their spaces or experiential pieces for welcome packs, image sourcing, editing, illustrating imagery, photography and liaising with freelance video content creators for one-off projects.


Educational resource cards - Blending & Segmenting, Spanish, Makaton, Letter Formation

The Education teams pocket book guide

Iconography, logo designs, nursery site vinyls

Signage/Poster material

Seasonal creative branded backdrop illustrations


Parenting in The City was a monthly Instagram series devised to highlight parenting within different regions of London, a varied set of questions would revolve around how they find taking care of a child in the city. I would document their day with a collection of photography.

Israel & Sheena 
Ford & Shiv

Harrison & Elle
Molouk & Bahar 

Yona-Gray & Anna
Zunairah & Willkay

Ziggy & Kristal
Ted & Sarah


Based on the delicious menus created by N Family Club’s on-site chefs, I styled and photographed the meals that would be provided for parents to cook the recipies themselves as a lifestyle segment on their social platforms. 


Elements of the brand was creating as much content possible for various purposes that made potential and existing parents aware on the brands social platforms. This included the occasional visits to the nursery sites when any significant activities and events would happen and when they would launch a new site.