FOOTBALL FOOTWEAR WALL
Curating an immersive experience, integrating their existing fixtures to ensure product balance. Visual storytelling particularly took center stage to lead consumers to new products as well as existing ones, encompassing the brand's ethos. Introducing modular displays that offer versatility and adaptability within any Nike store.
Pedestals served as focal points, spotlighting flagship products and special releases. Their minimalist aesthetic allows the footwear to take center stage, emphasizing the innovation and craftsmanship behind each pair.