SAUCONY TRAINER 80

A thorough mix of online, social media, and retail design elements was carefully designed to build anticipation for the much-awaited launch of Saucony’s Trainer 80s sneakers. A fresh campaign was created to blend sport and music engagingly. I proactively developed a unique identity that captures the lively and nostalgic spirit of the retro culture linked to this iconic footwear while steering its overall creative direction to connect with the target audience and the brand's toolkit.