SPEEDO - BIOFUSE

Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Speedo’s Biofuse was explicitly aimed at consumers who were recreational swimmers rather than those who swim professionally. 

I created the branding, which eventually became the official identity for Speedo's product line. It is seen in thousands of stores and third-party retailers worldwide. Additionally, I designed various promotional materials to complement the launch of the new branding.