TOPSHOP - #LIVETRENDS
Strategising a ground-breaking use of social media known for the first time with a fashion brand. Creating with the Topshop team during London Fashion Week #LIVETRENDS, giving customers a chance to shop for key trends from the event, based on real-time tweets tying in with outdoor advertising, flagging up related products on digital billboards around shopping districts throughout the UK. The campaign was recognised at the 2015 CLIO Image Awards, winning the Out of Home and Integrated Campaign categories. It was also awarded Digital Marketing Campaign of the Year at the 2015 B&T Retail Week Tech & eComm Awards.